….well seems like straight forward….but it isn’t. The content databases only contains information about the ID in your Shared Service Provider when targeting news in your site. So when creating a new audience in the new ssp with similar name and similar rules nothing will work.
A lifesaver is : http://audiencemigration.codeplex.com/ which actually exports your audiences with ID’s and rules to an xml file which is straight forward to install in your new farm. It is a WSP-file which you have to install in the farm, which extends the stsadm-tool with audienceexport and audienceimport.